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6 Reasons to Validate Mobile Phone Numbers for Your Next SMS Campaign

6 Reasons to Validate Mobile Phone Numbers for Your Next SMS Campaign

If you're currently not reaching your customers through SMS, it's time to start doing it. SMS has plenty of benefits over other channels, including being more personal, offline, instant, and cheaper. But, if you already use SMS marketing, you should know about mobile phone validation. Mobile phone validation is a…

Traditional marketing isn’t dead! Here’s why

Traditional marketing isn’t dead! Here’s why

Traditional marketing isn’t dead, even in today’s digital age. This article explores the reasons why. Smartphones, social media platforms, email, and websites all seem to have taken the place of leaflets, business cards, radio, SMS, and newspapers in today’s digital world. A quick search on Google of “traditional marketing” can…

The Benefits of Sending SMS Order Updates and How to Anchor Them to Your Digital Strategy

The Benefits of Sending SMS Order Updates and How to Anchor Them to Your Digital Strategy

Automated SMS order and status updates have plenty of benefits. Learn what these benefits are and how to include SMS in your digital strategy. Using an effective communication channel is important in today’s busy business environment. It is the way to stand out from the crowd and attract, engage, and…

Starting an SMS marketing campaign?  Learn these things first

Starting an SMS marketing campaign? Learn these things first

SMS marketing is marketers’ best-kept secret in the eCommerce field. It is a way to reach consumers that offers a dozen of benefits, including speed, convenience for consumers, and increased conversion and retention for the brand. If you’re at the beginning of your journey with SMS marketing, you probably had…

6 crucial reasons to know your audience inside out and proven ways to do it

6 crucial reasons to know your audience inside out and proven ways to do it

You're marketing in an uber-competitive online space. But, if this isn't a good enough of a reason to know your audience inside out, we have six others. You poured hours and hours of your time and a lot of resources into creating a great marketing strategy in the hope that…